Apr 4月

15

Netscape’s Initial Public Offering History: Spirit of a Successful Business Entity Netscape的首次公開招股歷史：精神，一個成功的商業實體

Filed Under提起下 Initial Public Stock (IPO)首次公開股票（上市） | Print This Post打印此職位

Before the popularity of Microsoft’s Internet Explorer and Mozilla Corporation’s Firefox web browser, Netscape first dominated the web browsing arena.之前的受歡迎程度，微軟的Internet Explorer和Mozilla公司的Firefox網頁瀏覽器，網景的第一主導的網頁瀏覽舞台上。 It was formerly known as the它的前身是著名的作為 Netscape Communications Corporation網景通訊公司 that was established in 1994.這是成立於1994年。 It offered an extensive line of client and integrated computer applications software for commerce and communications over the Internet and private IP or Internet protocol networks.它提供了一個廣泛的路線，客戶端和綜合計算機應用軟件的商業和通訊，隨著國際互聯網和專用IP或互聯網協議網絡。

Netscape’s most popular product during that time, which is the Netscape Navigator, became the leading web browser that allowed individual computer system units to Netscape的最熱門的產品在這段時間，這是Netscape Navigator中，成為領先的Web瀏覽器，允許個人電腦系統的單位 trade information and conduct commerce over the Internet貿易信息和進行商業互聯網 . 。 It offered enterprise with basic capabilities for the creation and operation of web servers, sites, and other places on the Internet which browsers could visit.它提供了企業基本能力的建立和運作的網絡服務器，網站和其他地方的互聯網上的哪些瀏覽器可以訪問。

The development of the Internet technology in the late 1960’s facilitated the demand for Netscape’s products.互聯網的發展，技術在1960年後期的便利的需求，網景的產品。 The late 1960’s is the period wherein the computer system units needed a software that can access the information stored on the Internet as well as share and upload data that can also be accessed by other web users.已故的1960年的期間是其中的電腦系統，單位需要一個軟件，可以訪問存儲的信息在互聯網上，以及共享和數據上傳也可以訪問其他的網絡用戶。 The Web was extensively engineered during the early 1990’s with the inclusion of Hypertext Markup Language (HTML) and Hypertext Transfer Protocol (HTTP).網上廣泛工程在上世紀90年代初與列入超文本標記語言（ HTML ）和超文本傳輸協議（ HTTP ） 。

It facilitated the entrance of Netscape in the Internet market through the web browsers area, where they were faced with two challenges: first is to set a new industry standard and second, to generate revenues out of that new industry standard.它促進了入口的Netscape在互聯網市場的通過Web瀏覽器領域，在那裡他們面臨著兩個挑戰：第一是設定一個新的行業標準和第二，產生收入了這一新的行業標準。

In order to face the challenge, Netscape created a computer program that will eliminate Mosaic (software program created by a group of computer science students working for NCSA or the National Center for Supercomputing Applications which enabled non-technical users to gain access and retrieve data on the Web) out of the market.在以面臨的挑戰是，網景建立了一個電腦程式，將消除馬賽克（軟件程序，所創造的一組計算機科學工作的學生為國家能力自評，或國家超級計算應用中心，使非技術用戶獲取和檢索數據對網頁）退出市場。

And Netscape did it.和Netscape沒有。 Sixty percent of Mosaic’s share in the web browsing industry was thrown out by Netscape’s Navigator. 60 ％的馬賽克的份額，在網頁瀏覽業被拋出由網景公司的Navigator中。

However, different young and rapidly-growing software companies became Netscape’s biggest competitors in the web browser market.但是，不同的年輕人迅速成長的軟件公司，成為Netscape的最大競爭對手在網頁瀏覽器市場。 They need to have an additional equity capital to sustain the intense competition between other software companies.他們需要有一個額外的股本，以維持激烈的競爭與其他軟件公司。 To raise additional equity capital, Netscape have gone to the process of initial public offering of their common shares to interested investors.增加股本，網景去的過程中首次公開招股其普通股有興趣的投資者。

To address Netscape’s needs for an additional equity capital, they began to explore the option of raising additional funds through IPO or initial public offering in the early months of 1995.為解決Netscape的需要為額外股本，他們就開始探索的選擇，提高額外資金，通過公開招股或首次公開招股在最初幾個月的1995年。 Since they have undergone IPO, Netscape was injected with different forms of investment capital.因為他們經歷了首次公開招股，網景被注射了不同形式的投資資本。 Different investors ventured into the industry of Netscape, hoping that with the popularity of the company among web browser clientele, they will be able to generate huge profits.不同投資者的冒險涉足該行業的Netscape ，希望與普及，該公司之間的網絡瀏覽器的客戶，他們將能夠產生豐厚的利潤。

Netscape completed their IPO in April 1994, and was considered to be a remarkable step in its entire corporate history. Netscape的完成他們的首次公開招股於1994年4月，被認為是了不起的一步在其整個公司的歷史。 Netscape became the fastest growing software company in the history of the web browser market, with an initial market value of around $1 billion against several hundred millions of young software companies in the market.網景，成為增長最快的軟件公司在歷史上的Web瀏覽器市場，初步市值約為10億美元，對數百名以百萬計的青年人的軟件公司在市場上。

IPO brought about $9.5 million worth of investment capital to Netscape.首次公開招股所帶來的約950萬美元，值得投資資本到Netscape 。 At the end of the year, the net revenues were recorded to be at $696,000 and net loss of around $8 million due to cash flow from operating activities.在今年年底，淨營業收入均錄得要在六十九點六〇 〇萬美元和淨虧損約800萬元，因現金流量從經營活動。 However, Netscape, through the IPO, had enough financial funds to pay most of their expenditures.不過， Netscape中，通過首次公開招股，有足夠的財政資金支付他們的大部分支出。

Netscape’s Netscape的 initial public offering首次公開招股 history is remarkable.歷史是顯著的。 Although the corporation does not exist anymore, Netscape’s performance during the entire 9 years of their operation in the web browser market is truly a spirit of a successful business entity.雖然該公司不存在了，網景的表現在整個九年其運作在網頁瀏覽器市場是一個真正的精神，一個成功的商業實體。

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3 Responses to “Netscape’s Initial Public Offering History: Spirit of a Successful Business Entity” 3回應“ Netscape的首次公開招股歷史：精神，一個成功的商業實體”

  1. Chadwyck chadwyck on April 15th, 2008 12:18 pm關於2008年4月15日下午12時18分

    Getting into the market early and doing what you do well.進入市場早，做什麼，你做好。 It took another company with a huge market share leveraging a different product to choke out Netscape.它採取了另一家公司與一個龐大的市場份額槓桿不同的產品，以嗆出來的Netscape 。 It’s too bad.它的太差。

  2. Tanady on April 15th, 2008 3:01 pm tanady對2008年4月15日下午3時01分

    Hello Chadwyck,您好chadwyck ，

    Thanks for the sharing.感謝分享。

    Cheers,乾杯，
    Tanady tanady

  3. Online Option Trading | Options Trading School | Online Options Trading網上交易的選擇|期權買賣學校|在線期權交易 on May 8th, 2008 12:09 am關於2008年5月8日上午12時09分

    [...] initial public offering of common stock during the 1965 era is just a manifestation that the IPO process, despite of the heavy legal [...] [ … … ]首次公開發行普通股股票在1965年的時代，只是一個體現，首次公開招股程序，儘管沉重的法律[ … … ]

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